Salesforce started the journey as a CRM (Customer Relationship Management) tool, later it moved to Sales, Marketing, Shipping, Finance, etc. Further, Salesforce also moved in Healthcare, Infrastructure, Automation, and Education, and almost everywhere in the world. In this article Salesforce Complete Training: Introduction to Salesforce, we will discuss various aspects (why what, and how) of Salesforce.
What is Salesforce?
Salesforce started as a cloud-based solution for CRM. CRM stands for Customer Relationship Management. It involves managing all aspects of the relationship between an organization and its customers. For example, the customer’s contact details, the deals that are in progress or already completed the support requests from a customer, or a new lead from a new customer. Beyond the customer-related information, it also involves storing and managing the details of the people and the concerned department from the seller organization that is leading the customer’s account and needs. This makes it easy to maintain and enhance the relationship with the customer and, hence, create better growth for the organization.
Salesforce is an American cloud-based CRM (Customer Relationship Management) software that started in 1999. Initially, Salesforce deals with sales automation software. Further, It provides the facility of a complementary suite of business-related applications. It deals with marketing automation, application development, and customer service.
Salesforce is a technology that helps to manage the relationship between the customer and their organization. Facebook, Coca-Cola, Paytm is some of the best examples in India that use Salesforce to maintain their business and relationship with customers. When a customer raised a query through the application, an auto-generated ticket ID gets assigned to the customer as a Query reference number. Once a ticket generated, a customer service executive assigned to resolve the query that mapped with Salesforce. Customer care executives provide the resolution based on their SOP and update status on Salesforce on that ticket id. Further, when the issue resolves, it gets auto terminated by keeping status as solve. So, a company can manage and record unlimited data through Salesforce cloud software and retrieve it whenever needed.
What is CRM (Customer Relationship Management)?
CRM stands for Customer Relationship Management. CRM is the cloud-based software that is used to store and record the customer’s personal information like name, age, gender, DOB, Email id, address, contact number, website address, etc. It is used by any organization such as Banks, public/private LTD companies, etc., to track customer queries, call records, email id, etc.
Important Point about CRM:
- CRM means Customer Relationship Management
- CRM is the heart of the current IT world.
- The purpose of CRM is to keep eye on Each and Every detail of the customer like their past requirements, issues, future plans, budget, and capabilities, etc.
- CRM ensures the complete satisfaction of the customers; hence it became the core of the current IT world.
- Salesforce is also a CRM tool or application.
Why Salesforce is different than other CRM’s in the market?
Salesforce is currently becoming a star in the current IT world. It provides some special features that make it different than all other regular CRM available in the market. Salesforce provides all regular CRM features to its users as well as it also provides Cloud-Computing facility to users.
What is Cloud Computing?
Cloud Computing is a technology to manage, store, and process data using a remote server instead of using a personal computer and local server. It is also defined as the on-demand delivery of computing services like server, storage, software, analytics, and intelligence, etc.
Ex- Amazon cloud, Microsoft cloud, Google cloud, etc.